That's an interesting find for everything you loves agile development practices. CNN Money has ranked "agile" #18 on its "Top 50 Who Matter Now" list. That might get the agile idea on the radar of more business people. So in general it's a good thing.
CNN Money in The 50 Who Matter Now - Agile Software Development (33) - Business 2.0:
Agile teams work very quickly -- sometimes in as little as a week -- to create small chunks of code. Once a component is finished, additional features are added, with the process repeating indefinitely.
Unfortunately they use "A new approach to Web-based code" as their second headline and connect "agile" to web-based services in the text. That might cause the business person reading this to believe that "agile" is something limited to everything web while in fact it's simply a way of doing all kinds of projects and not even software alone.
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